Lempriere Grain recommend grain producers contribute a proportion of their 2008 – 2009 harvest to our direct to mill marketing programme, Lempriere Grain Direct. Detailed below some of the benefits of being involved and how Lempriere Grain Direct works to the benefit of producers. Importantly, there is an explanation of how this programme has been developed to meet producer’s needs.

LEMPRIERE GRAIN DIRECT BENEFITS

Lempriere Grain Direct participants are getting involved in an active marketing programme;

Lempriere Grain Direct is Lempriere Grain’s new grain marketing approach, involving marketing Australian grain producer’s grain direct to targeted mill’s. The benefits of this approach are detailed below;

1. Producer to Customer: Lempriere Grain Direct involves the delivery of grain from committed producer direct to an overseas customer’s mill. Participants will receive feedback and communication straight from the mill, ensuring they are informed about current customer needs.
2. Customer to Producer: Customers value the ability to be able to trace the grain back to the farm where it was produced and get to know all the good things done on farm. Lempriere Grain Direct will provide customers this traceability.
3. Valuable Relationships: Lempriere Grain Direct brings participating producers and customers closer together with the aim of building a long term commercial relationship and better understanding each other’s needs.
4. Reduced Co-mingling: Lempriere Grain Direct will work to ensure the integrity of participants produce is retained by significantly reducing co-mingling.
5. Improved Price Control: Participants will see a ‘live’ export market price on any given day, enabling the participating producer to regain some price control in the marketing of their grain.
6. Low Credit Risk: Lempriere Grain Direct follows a set of rigorously developed steps to ensure credit risk for the participating grower is minimised. This process is fully detailed within.
7. Commodity to Brand: Where possible, participants will learn which brands and markets their grain has gone into.

There is a link to a PDF download providing full explanation of Lempriere Grain Direct and how it works to provide leading Australian grain producers with an active marketing alternative.